Digital Economy - Literature Review Essay Example | Topics and Well Written Essays - 3000 words

Digital Economy - Literature Review - Essay Example games under the names; The Firm Ville, City Ville, Firm Ville 2, Chef Ville, castle Ville, Zynga Poker, Words With Friends, Scramble With Friends, draw Something, Bubble Safari, Mafia Wars, Ayakashi, Horn, and Respawnables. All these games are provided on Facebook, mobile platforms and other social networking sites. The games are also present on Zynga.Com, Google+, Tencent, Apple iOS and Google Android (Raice, 2012). The company has registered great success in the recent past with a total customer base of about 83, million monthly active users from all over the earth in the year 2010. Her collaboration with the most popular social networking sites and effective exploitation of the available internet resources in the world today has been the main reason behind the success of in her business. Zynga remains top among the most proffered internet games providers for many users from all over the world. The company is as well among the leading employers in the world in general. As per February 25th report on the companys employee database, the company was employing a total of 3,058 persons from across the world. Zynga has put down measures to boost her network and consequently her income earnings across the world following the tremendous drop registered in her performance in the year 2012. The business world, today, is swiftly changing focus to adopt the digital technologies in attracting and reaching as many customers from all over the world as possible. The developments in technology and the expansions in internet services across the globe are the fueling agent to the rapid spread in online applications for international business transactions. The availability of online social networking sites such as Facebook, Google+, LinkedIn, Twitter among others have facilitated the development and expansion of online business leading to the rising trends in the expansion of several business enterprises across the globe. The greatest need for Zynga is to reach as many customers